The picture will always be 403px by 403px. The disclaimer at the bottom will determine the height of the file. All files are built in InDesign and exported as a jpeg for use on social media.
Fonts:
White type always
Underwriting company:
If the underwriting company logo is needed, it is 40% black, 16pt, MetaBold Small Caps
Disclaimers:
MinionPro Condensed, 10 pt, tracking -10, 60% black
Project form numbers:
These should be placed after the disclaimer using the same font styles
Colored boxes should be set to 80% transparency over pictures
RGB: 154,123,184
RGB: 143,184,201
RGB: 89,183,179
RGB: 171,195,125
RGB: 246,179,51
Fonts should always be white
Logo always horizontal version in bottom left corner
White logo used on all photos. If the white logo is not visible enough, then the logo with a drop shadow will be used in its place. The size of the logo never changes.
Placement of colored box should be as close to the center of the entire image
Picture can be moved to better fit image. Images should be chosen so that it is possible to fit the box of type. This helps keep the type visible when different social media and viewing platforms cut off parts of the image on the feed.
Photography should follow styles previously defined
Illustrations reversed on a flat color background
Text only pieces can have a fun feel to create a motivational poster look
Certain graphic elements can be used to help add visual appeal to the pieces.
