Letterhead Formats
There are established formats for layout of prospecting letters. All new creative approaches must use one of these layouts.
- Underwriting company name: 16 pt. Meta Bold Small Caps
- A Mutual of Omaha Company: 12 pt. Minion Small Caps with the “of ” in Minion Italic
- Address line: 10 pt. Minion Regular
- Logo: Brochures and Forms logo in the #5 size
When there is more than one underwriting company, and neither is Mutual of Omaha, the tagline “Mutual of Omaha Affiliates” should be used. If one of the companies is Mutual, the tag line should be omitted.
Return Address Formats
- Return address: Can be located on the front of the envelope or on the back flap
- Full name of the underwriting company: 12 pt. Meta Bold Small Caps
- A Mutual of Omaha Company: 10 pt. Minion Small Caps and Minion Italic
- Address line: 10 pt. Minion Regular
- Logo: Brochures and Forms logo in 90% of the #6 size
