Brand guidelines for advertising brochures include copy and photos that enhance our image as a warm and caring company. Threatening or ominous language is not consistent with the Mutual of Omaha Brand.

Compliance guidelines for advertising brochures require the full name of the underwriting company to be more prominent than Mutual of Omaha in our logo. Sizes for the font and the logo have been agreed on by the states where this relationship has been an issue in the past.

Front Cover

Download the Print Standards PDF for detailed meaurements and more examples

8 1/2 x 11” Brochures
  • Company name: 16 pt. MetaBold Small Caps
  • A Mutual of Omaha Company: 12 pt. Minion Small Caps, “of ” in Minion Italic, Logo: BF#5
  • Form number: Required in the lower left corner in 10 pt. type
  • Headline: 42 pt. MetaNormalLF, tracking -30
  • Subhead: 10 pt. MetaBoldLF, tracking 100

Photo takes up bottom third of page and preferably does not have people in it and is a detail shot. One photo per cover and no additional elements.

Alternative cover option with larger photo is available if no suitable photo found in the preferred format.

Pocket size Brochure
  • Company name: 12 pt. MetaBold Small Caps
  • A Mutual of Omaha Company: 10 pt Minion Small Caps, “of ” in Minion Italic, Logo BF#6.
  • Form Number: Required in the lower left corner in 10 pt. type
  • Headline: 30 pt. MetaNormalLF, tracking -30
  • Subhead: 10 pt. MetaBoldLF, tracking 100

When there is more than one underwriting company, the tagline “Mutual of Omaha Affiliates” replaces “A Mutual of Omaha Company.” When one of the underwriting companies is Mutual of Omaha Insurance Company, the tagline should be omitted.

Photo takes up bottom third of page and preferably does not have people in it and is a detail shot. One photo per cover and no additional elements.

Front Cover Colors Options

Headline

Background: 300-c

Headline: 297-c

Headline

Background: 152-c

Headline: 143-c

Headline

Background: 3135-c

Headline: 317-c

Headline

Background: 266-c

Headline: 263-c

Headline

Background: 339-c

Headline: 337-c

Headline

Background: 143-c

Headline: 7401-c

Headline

Background: 376-c

Headline: 372-c

Headline

Background: 2925-c

Headline: 2975-c

Headline

Background: 549-c

Headline: 552-c

Headline

Background: 173-c

Headline: 7411-c

Headline

Background: 576-c

Headline: 580-c

Headline

Background: 7473-c

Headline: 7464-c

Headline

Background: 7452

Headline: 7450

Headline

Background: 652-c

Headline: 650-c

Headline

Background: 577-c

Headline: 580-c

Back Cover Color

Background: 80% black

Flyers with bleed

(Preferred format)

Headers should use same colors as defined above; .5 in. margins. Don’t screen small type any lighter than 80%; use solid black. Other font styles consistent with brochures.

For detailed meaurements and more examples, download the Print Standards PDF

No bleed flyers

(Use when potential for local printing exists)

For detailed meaurements and more examples, download the Print Standards PDF

Chart Examples